Abstract

The study aimed to test the explanatory role of the customer experience in the relationship between banking applications and sustainable customer behavior as application to a sample users from banking applications in Khartoum state. The study employed a descriptive _analytical methods, a questionnaire was used as the primary tool for data collection, the study population consisted of 185 user Were distributed to a convenience sample, The study employed on the AMOS and was employed for structural equation modeling program, the results revealed that: a positive relationship between banking applications and sustainable customer behavior and Also the results revealed that the customer experience not identified in the relationship between Banking applications and sustainable customer behavior, the study recommends is the need to adopt and use banking applications, while ensuring the bank’s reputation and operating with a high level of professionalism to establish credibility and integrity ,thus ensuring sustainable customer behavior in the long term.